Music industry

“You are set up in situations to seem difficult”

Sky Ferreira has spoken about her experiences with sexism in the music industry and how she resisted attempts to catalog or control her image throughout her career, especially in her early days.

In a new conversation with Nancy Sinatra for InterviewFerreira – whose first singles came around 2010, when she was 18 – described feeling “trapped” when trying to break through as a young artist.

“In the music industry, everyone tries to mold you. They have an idea of ​​what you should be,” Ferreira said. “People are getting greedy. When I was younger, I was stuck in situations where it was like, ‘You have to do this,’ and I didn’t know any better. It was just different back then.

“The internet was there, but it wasn’t that thing that people understood. I used it to my advantage – it really helped me get my stuff out. But I was sidelined so much times. You know, I came out when I was 15 and it wasn’t a fair representation of me. And then I wasn’t even much older, but I started to meet people to collaborate with, and it started to fall into place.

Ferreira asked if Sinatra had ever felt the same way, to which the pop icon replied that she had been “squeezed into this chewing gum image very early on, and I had to fight for myself. get out”. Ferreira replied that it was “exactly what happened to me the first time”.

Sinatra then asked why Ferreira’s upcoming album “Masochism” – first announced in 2015, often delayed, but expected to arrive later this year – has taken so long to come together.

Ferreira attributed the slow process to his experience working with a major label, saying it was “like musical chairs”. She continued: “One person can run the label, then another – they just switch seats. I wanted to try to have a better relationship with them originally.

“I wasn’t going to compromise, but I was willing to be a little more open, because I didn’t want to have a bad relationship with them. I wanted them to do stuff with me and give me a chance. fair.

Ferreira then reflected more broadly on her experience in the music industry. “You’re set up in situations that seem difficult, but also, what does that even mean? Just that you’re not ready to be completely controlled,” she said.

“It’s funny how these people think. It’s as if you were ungrateful, as if you weren’t working for it. They say, ‘Don’t you know how lucky you are? There’s another one of you online. And I’m like, ‘Okay, well, go with them then.’

“You could put the person with all the people I’ve worked with, and you could dress them the same, but at the end of the day, I’m not fabricated, so it’s never going to be the same result. is about respect. A lot of it is sexist, but I also think it’s because I started when I was 14, so they feel like they can manipulate me, or treat like a 14 year old kid or something like that. I’m 30 now and it’s the same thing.

Ferreira added that when it comes to her next album, her label “has been dragging it on for years at this point,” but she’s “almost there.” Ferreira’s 2013 debut album, “Night Time, My Time,” was released on Capitol, and “Masochism” appears to be coming to the same label.

After being pushed back several times since his scheduled arrival in 2015, Ferreira said last October that a release date for “Masochism” had been confirmed, predicting a March 2022 arrival. In June, Ferreira gave another update. up to date during an interview with NMEsaying, “It’s basically done for the most part, it’s just that some parts need to be re-recorded. Just the finishing touches, really.

Although no release date has yet been announced, we’ve already heard a few snippets of “Masochism” so far. Ferreira shared ‘Downhill Lullaby’ in 2019 and returned with ‘Don’t Forget’ in May this year.

Since the release of ‘Downhill Lullaby’, Ferreira has also collaborated with Charli XCX on ‘Charli’ cut ‘Cross You Out’ and shared a cover of David Bowie’s ‘All The Madmen’ to mark what would have been the 74th anniversary of Bowie.