Music industry

TikTok will shake up the music industry with the SoundOn platform

Tiktok’s SoundOn music production and distribution platform offers creators a new way to monetize their content and further increase their potential for virality. It also provides TikTok with a new source of revenue.

Introduced on March 9, 2022 in the US, UK, Brazil and Indonesia, SoundOn will greatly benefit existing and aspiring music creators and artists who are part of the TikTok ecosystem. The social media platform TikTok, with over a billion monthly active users (MAUs), boasts a user base with an incredibly wide range of thematic interests, ranging from cat videos, prank videos , self-help videos, music videos and more.

How will SoundOn benefit music creators?

SoundOn will offer music creators and artists a new way to monetize their content through royalties. Until now, music creators and artists could monetize their content through the usual TikTok means (such as referrals and followers). However, SoundOn offers creators and artists 100% royalties on their content in the first year and 90% in the second year.

Users can distribute their content on SoundOn to other music platforms and also through TikTok’s “song” tab which allows users to connect their music to a profile page. This gives music creators and artists the opportunity to build brand awareness and attract fans. SoundOn also provides several support tools for creators and artists, such as support from a dedicated SoundOn artist team, audience insights and development, and access to creator marketing for support. promotional.

Big hit for TikTok

TikTok’s expansion into the music industry is a big step for the company as it can tap into a large addressable market. Soundcloud, once immensely popular among aspiring music artists, is testimony that there is a large existing user base and an appetite among artists for a platform that can allow them to expand their reach and following.

SoundOn is also sure to dampen the prospects of rival Facebook Reels, as it further differentiates itself by offering a music-specific platform integrated with TikTok. TikTok’s large follower base bodes well for SoundOn’s adoption and provides it with revenue opportunities through royalties and new sponsorship prospects.