Music capital

Plans underway to create a regional destination – Salmon Arm Observer

Shuswap, music capital of British Columbia.

The Salmon Arm Folk Music Society (SAFMS) would like to see the Shuswap become a recognized regional destination for music.

Salmon Arm Council received a letter from David Gonella, Executive Director of the ROOTSandBLUES Festival, requesting Council support for an application to the Federal Tourism Assistance Program.

“As we look to recovery, SAFMS has a vision to build on this success and vast experience as well as our significant Indigenous culture and regional focus, to develop an annual festival to a recognized destination; Shuswap, music capital of British Columbia.

The Tourism Relief Program supports businesses and organizations that are adapting to meet public health requirements while investing in products and services to facilitate their future growth.

Gonella’s letter explained that the purpose of the project was to develop a strategic plan, so funding from the application would be used to hire a consultant to lead the development of the plan.

Com. Kevin Flynn, chairman of the Columbia Shuswap Regional District (CSRD) board of directors, said he was excited about the plan.

“He (Gonella) was telling me about this initiative to work in the area… Nobody called themselves the musical capital of British Columbia. So for us to do that as a region, it’s pretty exciting,” Flynn said. “And there’s a new festival coming up in Sicamous, ROOTSandBLUES is back, there’s always been a festival in Sorrento, we all have different days of the week where we have live music, so I think it’s is really exciting.”

Gonella’s letter explained that he would like the town of Salmon Arm to be a partner, or at least a supporter, of the project. He said Margaret McCormick had been retained to help with the bid and lead the writing of the tourism plan. Joyce Kenoras will be the Aboriginal representative for the project.

City Council voted unanimously to send a letter of support for the bid, which Mayor Alan Harrison said he would be happy to write.



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Alan – I will be happy to write this letter on behalf of the board.

#Salmon ArmRoots and Blues FestivalShuswapTourism