Amazon Music has announced that Phylicia Fant has joined the company as Head of Music Industry Partnerships, a newly created role. According to the announcement, she will identify and oversee strategic music partnerships and identify crossover entertainment campaigns for Amazon Music. She will be based at the company’s office in Culver City, Calif., and will report to Ryan Redington, the company’s vice president of music business.
Fant joins after three years as head of urban music at Sony Music’s Columbia Records, where he worked closely with artists such as Lil Nas X, the Kid Laroi, Polo G, 24KGoldn, Joey Bada$$, Lil Jay and Chloe X Halle. Previously, she spent seven years at Warner Bros. Records, where she became Senior Vice President of Media Development and Strategy and worked closely with Prince, Andra Day, Jason Derulo, Gary Clark Jr., Drake’s OVO Sound, Gucci Mane, Saweetie and many more. ‘others. others. She began her professional career at Motown Records, then at Universal Music Group. Fant is also the founder and CEO of PR and lifestyle marketing company Purple Agency, which she launched in 2008. The company has worked with Swizz Beatz, Daniel Caesar and Luis Fonsi as well as Coca-Cola, BET, HBO, Hennessy. and Red Bull, among many others.
She’s also worked to include activism in her artists’ campaigns, like when Lil Nas X raised money for the Bail Project through her “Industry Baby” music video. “Music isn’t a monolith, so we really need to foster alliance across the spectrum in order to get the best results,” she said. Variety Last year.
Over the years, she has won NAASC NY Chapter “Rising Star Award”, Los Angeles NAASC Chapter “Sister’s Awards Alumnae Honoree”, HBCU Power Award, named Empowered Women 2021 Campaign Winner, appeared on Variety‘s Hitmakers list and our Power of Women/Los Angeles lists as well as Billboard Music’s 2019 New Power Generation: 25 Top Innovators List and its R&B/Hip‐Hop Power Players and Women in Music Top Executives Lists.