A new group, backed by key players in the music industry, aims to attract more talent to the area and boost nightlife activity.
The Sunshine Coast Music Industry Collective (SCMIC) was created, thanks to a $15 million injection into the local music sector.
Some of the key players behind the group include Australian Live Nation Managing Director Damian Costin, Moshtix Managing Director Harley Evans, QMusic Managing Director Kris Stewart, TV and radio presenter Ian “Dicko” Dickson and Darkwood Studios founder Uncle Kev Starkey.
Costin said a $15 million raise during the pandemic, which included investments from Sunshine Coast University, NightQuarter and SolBar Group, was just the start.
“This investment is just the beginning with over $15 billion in investment expected in the region in the coming years,” he said.
According to industry reports, the Australian live music sector has lost over 90% of its capital since 2020.
The sector normally contributes $1.5 billion to the Australian economy each year.
SCMIC Chairman Michael Shadforth said a nighttime economy was key to creating a sustainable region.
“The importance of this music economy cannot be underestimated,” he said.
“A healthy live music scene is the backbone of a thriving and safe nighttime economy, essential for a sustainable region.
“It acts as an anchor to retain the talent we already have as well as the talent we attract to the coast.”
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Sunshine Coast University was tasked with mapping investments in the region’s nighttime economy as part of the group’s formation.
SCMIC aims to connect stakeholders and produce an innovative and coordinated calendar of events on the Sunshine Coast, including a week-long festival and music awards night.
The committee, formed in November, is the first of its kind in Queensland and it will also act as an advocate for cutting red tape and securing industry funding and grants.
Membership of the group will be offered to all industry stakeholders.