Los Angeles, November 14, 2022 — Power 101: The Harvard Report, Soul Music and the American Dream, by Dr. Logan H. Westbrooks and Schuyler Traughber, takes readers on a musical roller coaster ride through personal and public domain stories. The core of the book chronicles the events of the 1970s from the perspective of music executives who marketed and promoted the globalization of R&B and soul music. Throughout the book, readers will step back and see how former music executives created the biggest songs and biggest acts in the country.
In 1972, CBS Records commissioned Harvard Business School and CBS black music marketing manager Logan Westbrooks to develop a study of the soul music environment, which was implemented by CBS. It was intended to be a “blueprint” for soul music. As a result, CBS Records received decades of praise for its contributions to an era of strong music. Black people who had previously been denied employment in the music industry were now employed and prosperous. The Harvard report also brought to light startling accusations of corporate collusion, racism, profiteering and greed at the expense of powerful black-owned self-distributing record labels like Stax and Motown. Power 101 challenges readers to draw their own conclusions about this report now that these former record executives have archived their own experiences.
Dr. Westbrooks and Next Generation Music Director Schuyler “Sky” Traughber have teamed up to go public with their inside views on the black music industry. Westbrooks was a key figure in the success of Capital, Mercury, RCA, CBS, Atlantic and Source Records, and Traughber previously worked at Stax, Motown and also CBS Records. Their combined efforts cover decades of controversial revelations and shed new light on the state of black music today.
Tyron Cooper, Ph.D. Director of the African American Music and Culture Archive at Indiana University said, “This is a must-read for anyone passionate about the musical tradition who wants to learn of a pioneer who was there when it all happened. Here is the Westbrooks masterclass for Soul students.