New hire positions company for success in driving growth through Asia Pacific Region
LONDON, August 3, 2022 /CNW/ – Lefroy Verghese, a leading licensing and A&R executive with more than two decades of music industry experience, has joined global music production company Audio Network as general manager of sound Asia Pacific (APAC). His hire signals a significant commitment to expanding the company’s APAC operations as it continues to innovate in the creation of original, high-quality music for television, advertising, business and digital media.
In his new role, Verghese will oversee Audio Network’s business operations by Australia, New Zealand, South East Asia, Indiaand China – one of the fastest growing countries for the company in the world. His portfolio will include leading all sales and marketing initiatives to push licensing and sync publishing revenue to television, advertising and branded content clients in the region.
“We are pleased Lefroy has joined our talented team at Audio Network. He is an exceptional leader with a rare blend of business and creative skills, and he has a proven track record in the APAC region,” said Andy Williams, commercial director of Audio Network. “With Lefroy leading our business in APAC, we are excited to open new markets and accelerate our growth plans in the region.”
Verghese most recently served as Managing Director of Asia PacificSenior Director, A&R for BMG Music, where he led teams throughout Australia, hong kongand Singapore. Additionally, during his tenure as head of one of BMG’s major music production labels, he witnessed the successful development of commercially viable local artists playing regional music.
About network audio
Audio Network is a music company that creates original, high-quality music for broadcasters, brands, creators and music fans around the world. Of Hollywood to YouTube, Coca-Cola to Vice, he’s helped tell some of the world’s most iconic stories. With an expansive roster of over 1,000 renowned composers, respected singer-songwriters, and well-known and emerging artists worldwide, the Audio Network catalog of over 200,000 tracks covers every genre and mood. imaginable.
Michael Miller PR for Audio Network
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SOURCE Audio Network Limited