Music industry

Music Industry Reactions – Billboard

The music industry rejoiced following the successful passage of California’s Proposition 28, which voters approved 62% to 38% (with 60% of total votes counted Friday).

The proposal — which will provide nearly $1 billion in new funding a year for arts and music education in all K-12 public schools in the state — has been widely championed by the music industry. music, garnering financial backing from companies such as Fender Music and Universal Music Group, which flew a “Yes to Proposition 28” flag above the famous Capitol building in Los Angeles in the weeks leading up to National Day. elections.

“The success of Prop 28 is a tremendous victory for California public school children, and we are so grateful to California voters for endorsing this historic investment in music and arts education,” said Fender Musical Instruments CEO. Corp. Andy Mooney in a statement provided to Billboard. “No matter their economic or geographic location, more than six million children each year will have equal access to musical and artistic resources that teach skills, behaviors and abilities that will benefit them in the professional careers they pursue. “

Written by former Los Angeles Unified School District Superintendent Austin Beutner, the proposal has been endorsed by more than 350 people and organizations, including companies like Warner Chapell Music, Red Light Management, The Recording Academy and CAA; legendary executives such as Quincy Jones and Irving Azoff; and big name artists like Dr. Dre,, Lil Baby and Katy Perry. Mid-October, Christina Aguilera and her fiancé Matthew Rutler (investor and founding executive of MasterClass) hosted an event at his home to support the proposal which included performances by musicians Lady BriA Republic Tim Myers and Aloe Blacc.

The Recording Academy – which recruited members in Los Angeles and San Francisco to provide their signatures to ensure Proposition 28 made it onto the ballot – says it acknowledged the passage of the Proposition 28 as a victory for California’s children, as well as for creativity in the state. economy.

“As creators of music, we at The Recording Academy cannot overstate how valuable music is to our communities and, ultimately, the world,” the Recording Academy CEO said. Harvey Mason jr. in a report. “We are thrilled that California voters have recognized the importance of keeping music alive in our schools by approving Proposition 28. I want to thank Austin Beutner for his vision and leadership and extend a heartfelt thank you to all of our California members who have used their voice to ensure that the arts have a place in the classroom.

The proposal, which taps into the state’s general fund without raising taxes, has garnered such industry support, in part because it opens a gateway to California’s creative industries for the $6 million of California public school students. This includes students from disadvantaged communities, with 30% of funding allocated to schools based on their share of low-income students enrolled statewide. Director of Human Resources and Inclusion at UMG and Co-Chair of the Taskforce for Meaningful Change Eric Hutcherson, who said it was UMG’s first formal proposal as a company, notes that by exposing more children to music education, the funding will help inspire a diverse set of future leaders. in a variety of music industry roles that go beyond just being an artist or producer. “What you find is that these industries have all these opportunities available,” Hutcherson said. Billboard before the bill is passed.

In theory, the funding provided by the passage of Prop 28 will inject nearly $1 billion into California’s creative economy each year. According to Bloomberg, the state of California is poised to become the world’s fourth largest economy by overtaking Germany and, according to a study by the Otis College of Art and Design, almost a quarter of the economy of the state comes from entertainment. sector.

The successful campaign is one that supporters hope can be replicated in other states like New York and Florida in the upcoming election.

“For the first time in a very long time, teachers and school staff have been joined by artists and entrepreneurs as well as businesses, unions and community organizations in supporting public education,” Beutner said in a statement. “I hope we can build on this and continue to advocate for the best possible education for children in California public schools. A good education is the best way out of poverty for many and the promise of opportunity for all.