Music industry

Goodies Music Productions: A blessing and a curse for the Ghanaian music industry

This record label shone bright, cemented its position as a force to be reckoned with, and began to spread its tentacles, but something happened.

Before Ghana’s hiplife scene got vibrant, a British Consulate translator and football investor were approached by a group of boys calling themselves Abibifour. They wanted him to finance their album. He did, but didn’t earn anything even though the album produced a hit track, Yegu Nsa.

But the group’s success encouraged Mr. Isaac Aidoo, executive producer of Goodies Music Productions, to experiment with Lord Kenya’s perspective. When this experience succeeded, a door opened for many artists in Ghana.

Although the influence of record companies in the music industry is increasingly diminishing due to advances in technology, they still wield tremendous power to make or break artists.

But before all these developments in the technological field, artists could not break into the mainstream without the help of a record label or music distribution company.

Although there was no such thing as streaming music in 1998, when Goodies entered the music industry in “chance,” as he told Nenebi Tony, the author of Everything that happened and the people who did ithe used his business connections to distribute and promote his artists.

In Nenebi’s book, he writes how VIP, after leaving their label, Precise Music, spoke to other label heads but found no one who could see their vision. It’s because the band wanted “remain the Nima boys that they were” and take their community with them, but almost everyone they spoke to wanted to change them.

Goodies saw the vision. And within a few years, his record label was churning out some of the biggest songs in the country.

With the help of Goodies, VIP produced the “most popular Ghanaian song” in the history of Nigeria, Ahomka Womureleased in 2004.

The song did not attract the attention it received by chance, “it was building a well-oiled machine”, as Nenebi says and details how Goodies and VIP moved to Nigeria for three months to promote the song.

It was during this time that Mzbel was at sea because the record company that produced her Awoso me hit had decided to quit the music business.

Goodies, realizing Mzbel’s potential, contacted her and added her to his long list which included TicTac, VIP, Lord Kenya, Barima Sydney and several others. by Mzbel 16 years old has also been pushed vigorously as it has gained huge popularity not only in Nigeria but also on the continent.

However, it was Tic Tac, now known as Tic, who befriended Tony Tetuila and would produce the first Ghana/Nigeria music collaboration that shaped the future of the Ghanaian music space.

Unfortunately for Tic Tac, the space it created in Nigerian minds for Ghanaian music was used by Goodies to promote VIP.

The lack of focus on his craft will lead to the separation of Tic Tac from Goodies in 2008. His departure marked the beginning of the end of the empire that had been created.

The influence and impact of Goodies Music was established. But Mr. Aidoo wanted more. He wanted his artists and their songs to have a global reach. Such a project, no doubt, cannot be executed without huge capital. The lack of necessary money taunted Goodies, who was convinced by a friend to deal drugs because he traveled the world easily.

In April 2008, Goodies was arrested at Kotoka International Airport with 80 pellets of a substance suspected of being cocaine.

The fall of Goodies created a huge void in the Ghanaian music industry. one that will be widely exploited by Nigerian musicians.

As Nigerians woke up from the shock of how songs pushed by Goodies were penetrating their market and put plans in place to prevent it from happening again, they were actively using the connections they had gained through Goodies to dominate the Ghanaian market.

Although the sound of Ghana has undergone several transformations as artists such as Sarkodie, Stonebwoy, Shatta Wale and several others have done their best to keep the country’s music industry alive, the Nigerian invasion is still relevant today. .

And Ghana still struggles to see a label the size of Goodies Music Productions, which was revived by Mr Isaac Aidoo after his release years ago.

This in no way negates the strenuous efforts of the many labels pushing the Ghanaian sound onto the world stage, regardless of the many obstacles, which will require another article to lay bare.