Music industry

Epic Records Appoints Ayanna Wilks as Vice President, Adds Natalie Geday to Publicity Team

Epic Records promoted Ayanna Wilk as vice president of advertising and hired Nathalie Geday also as Vice President of Advertising.

Both report to Melissa Victor, SVP and Publicity Manager for the Sony Music label. Both are based in Los Angeles.

Wilks (pictured left) was previously a senior public relations director and worked on media campaigns for Giveon, Bia and Mimi Webb as well as newcomers India Shawn, Melvoni and MK xyz, among others. Prior to Epic, Wilks was director of the celebrity division of Wilhelmina Models and worked at Roc Nation conceptualizing and executing media campaigns for artists such as Meek Mill, Mustard, Fabolous and more. She co-founded The Brownie Agency, an organization that “promotes culture, good vibes and Black Girl Magic” which has been featured in campaigns for Beats By Dre, Nike Women and Jordan.

Geday joins from her own company, NMG Relations, which she launched in 2012, guiding media strategy for talent and executives across music, television, film, sports and politics for clients such as EMPIRE. , Rhino Records, Republic Records, Electric Feel Entertainment, NBCUniversal, FOX Entertainment and Beyond Athlete Management. She has also held public relations positions at RCA, Capitol Records and 19 Entertainment. Her new role marks a return to Epic, where she began her career as a media department assistant in 2006.

Said Victor: “Ayanna is immensely respected and trusted by her colleagues, artists, managers and press partners for good reason – she is one of the most diligent and dynamic media executives in the business. Moreover, it has galvanized the success of a new generation of renowned artists. It is an honor to share the news of his well-deserved promotion. Natalie and I have worked together for too many years to count! She is one of the most savvy and hardworking publicists in the business, and she will be key to our continued evolution and growth as a team. I am so honored to work alongside these two fantastic executives.

+ Motown Records named Daniel Gillick as head of content strategy. Expanding the label’s digital initiatives, Los Angeles-based Gillick will oversee original content strategies for all Motown artists and partners. He reports to Executive Vice President and Chief Operating Officer Alison Finley.

Gillick joins from Triller where he was global content manager. He was also one of the first members of TikTok’s American music team. He began his career at Capitol Records and later at Sony Music Entertainment in publishing.

Said Finley, “Motown is committed to creating new opportunities for our artists to engage with their fans and new audiences around the world. Daniel’s experience provides an incredible opportunity for Motown to grow our successful track record of creating content that influences global culture.

+ S10 Entertainment, the management of Anitta and Normani, which also operates a music publishing company, a record label and a television/film division, announced the promotions of Jay Cao and justin hunter and appointments of Miranda McEvoy and Jessica Roxana. All report to S10 Founder and CEO, Brandon Silverstein, and work from the Los Angeles office.

Cao has been with the company since 2016 and served as creative director and manager. He will work on the management roster, record label, publishing catalog, and S10 businesses.

McEvoy oversees the day-to-day operations of the business. She comes from Snap Inc., where she worked for CEO and co-founder Evan Spiegel.

Roxana has been the Director of S10, Artist Management since January, taking care of the day-to-day duties of Anitta and the company. Previously, she worked at TMWRK Management with renowned artists such as Major Lazer, Diplo, Silk City and others. She also handled administration and back-end support at Mad Decent, Diplo’s label.

Hunter joined S10 in 2019 and will oversee and streamline communication between S10 divisions. He previously worked at Endeavor under Executive Chairman Patrick Whitesell.

Silverstein said, “I am thrilled to announce and celebrate these leaders. Jay and Justin have been with me for years and I’ve seen their dedication to making S10 the success it is today, while Miranda and Jessica have already helped push us forward in big ways since they are here. The common thread between these four talented and driven individuals is that they not only understand the entertainment landscape we operate in today, but have the intelligence and strategic thinking to succeed in what lies ahead. comes tomorrow.

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