Create fluent expressions with music

Vibha, who rose to popularity with the Bollywood song “beh chasey khanmoj koor” from the film Raazi in 2018, says it was while traveling by train with her parents when they were four years old that they realized his fondness for music.

“It was during this trip that the co-passengers were playing ‘antakshari’ when I joined them and sang a few lines. Everyone in the train bogey appreciated my effort. Looking back, that’s when the realization of my love for music began, ”says Vibha.

Vibha has worked for half a decade as a marketing consultant in several cities across the country. Even when she was busy doing marketing reviews for advertisers, Vibha did not separate from music.

“I had a very busy job and worked 18 to 20 hours a day, but it was a company initiative that pushed me into music. It was a singing competition and as I aspired to become a brand manager, this initiative became a springboard for my foray into the world of music, ”explains Vibha.

Vibha, who did her Masters in Media and Communications in Hyderabad, says that while she was quite ambitious, while still being part of the corporate sector, her inability to be completely satisfied led her on a different path.

“I moved to Mumbai in 2013 to try it out while singing. Before my professional turn to singing, I started doing voiceovers for commercials etc. I also did voiceovers for multilingual projects. However, it was back in Hyderabad during my masters that I realized that I could play several languages ​​that were otherwise foreign to me, ”says Vibha.

Vibha’s career has witnessed a transition from voice overs to vocals in playback. To her credit, Vibha sang several Bollywood songs which became an instant hit and also collaborated with independent artists. However, this earth girl believes that Kashmiri music has helped her rediscover her “subconscious self”. “I sing Kashmiri folk songs because I think this genre is a bridge to world music and has great soul appeal. I also think this music should reach people, ”says Vibha.

The talented musician who is also a songwriter and songwriter had learned her classical Hindustani music in Delhi, says formal training in music has helped her come a long way.

“I would say that formal training in music helps orient oneself to channel one’s talent, but it’s equally important to be receptive to other genres and schools of thought in music,” says Vibha.

For Vibha, music is in his genes because many members of his family could sing well without ever thinking of making a profession of it. She says that although Covid-19 has taken its toll on daily life, the situation due to the pandemic has opened up several opportunities for artists. “The pandemic situation has opened up many possibilities for someone to record songs from a home studio to even write their own songs. This situation made the artists more autonomous ”Vibha. Vibha says there is a need to give the local platform a boost and create a musical ecosystem where a common Kashmir associated with music is enjoyed. “Let’s open the window where talent is recognized and transcends the realms of the Valley. We all need to work in tandem and only a common approach can help us popularize Kashmiri music and local talent, ”says Vibha.

Vibha, who also wrote a Kashmiri song for a Telugu film, says the fame she gained from singing popular Bollywood songs made her more responsible.

“I have the opportunity to present the song ‘khanmauj koor’ to composers who bought a different color from the traditional song,” says Vibha. She says it was heartwarming that veteran songwriter Gulzar wrote the Hindi part of the song.

“Along with the songwriters Shankar, Ehsan and Loy and the director of the film, I thought and thought about the song for a few days. The song had to match the situation in the film and that’s what it absolutely did. », Explains Vibha.

Taking a step forward, Vibha says she wants to work with music composers from the south of the country. “I think the collaboration with the film industry in Tamil Nadu, Karnataka, etc. offers me great possibilities. But the dream of Mumbai remains my goal, ”says Vibha.

Vibha’s message to aspiring Kashmiri singers and songwriters is that while you remain associated with brands and commercial music, “developing your own ideas as an individual to be expressed through music and music.” songwriting doesn’t have to stop ”.

Vibha loves almost all genres of music and has been inspired by several singers and songwriters who transcend borders. “I am also fascinated by many poets across the subcontinent. It is their words that give gravity to what we sing today, ”says Vibha.

Vibha and her co-singer Harshdeep Kaur won an IIFA award in 2019 for a song from the film Raazi. In addition, the duo won the Zee Cine Award and an award instituted by CNN-News 18. In 2020, Vibha was again nominated for the IIFA for the song “kab say kab tak” which she co-sang. with Bollywood actor Ranveer Singh. Vibha signs by saying that rewards and accolades are always welcome, but it is important for a singer or songwriter to keep moving forward.

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