Music industry

Blake Shelton sells its catalog in joint venture with Influence Media

Influencing media partners acquired Blake Shelton‘s catalog of master recordings, which includes all of his commercial releases from 2001 to 2019.

In the announcement, the company described the joint venture as a “groundbreaking agreement” put in place “to amplify its work and allowing Blake to participate in a share of the profits generated.” Warner Music Group will continue to oversee the country singer’s catalog distribution; other terms were not disclosed.

More Variety

Shelton said, “I can’t believe it’s been 20 years since my debut album and single. Sometimes I still feel like the Oklahoma kid I was back then! Although many things have changed during this time, my passion for music has not changed. I’m thrilled to be working with Lylette, Rene and the team at Influence Media on so much of my catalog and introducing my songs to the next generation of country fans.

“Blake is one of the most exciting luminaries to emerge in both country music and television over the past two decades,” said Lylette Pizarro, Influence Media Founder and Co-Executive Director. “We are particularly proud that Blake will continue to be an active participant in his catalog going forward, and to have a bespoke joint venture in place that will ensure he remains an active profit participant.”

+ ICT Tac promoted Guillaume Gruger to its new Global Music Programs team. In the new role, Gruger will work with a new team of TikTok employees to develop “strategies designed to elevate and amplify key music trends and campaigns across all regional territories, as well as the broader ByteDance family of products,” he wrote on LinkedIn. .

Before joining TikTok as head of music writing in 2019, where he led North American music writing and programming, Gruger worked for Tidal as head of programming and for Twitter-owned video platform Vine. , as a music content strategist. He started his career at Billboard in 2012 as a graphics manager for social media and streaming.

+ Second domain foldersa new label founded by A&R and entrepreneur Mel Carterentered into a global joint venture with Warner Records, which will provide marketing and distribution services for the burgeoning label’s artists and recordings.

During this time, Carter will also serve as a consultant to the A&R team for Warner Records’ artist roster. She will work alongside Steve Carless, President of A&R, and Karen Kwak, Executive Vice President and Head of A&R.

“Mel is one of the best A&R minds in the business,” said Aaron Bay-Schuck, CEO and Co-Chairman of Warner Records. “He has already proven to be an invaluable resource for our team and 2rare is just the very beginning of what is to come with Second Estate. [Corson] and I’m thrilled about this new partnership and being aligned with such a dynamic and forward-thinking force like Mel.

“Throughout my career, I have focused on discovering and promoting young talent. Now, with Second Estate, I can continue to do this on an even larger scale,” Carter commented.

+ Sony Music Nashville promoted Nicole Marinake as Vice President of Marketing Partnerships and New Ventures. In this elevated role, Marinake will work closely with SMN’s regional promotion and artist development team to expand “region-specifically brand space,” as stated in the company’s press release. She will report to Senior Vice President of Marketing, Jennifer Way. Before joining Sony in 2017, Marinake worked for the Madison Square Garden Company.

“Nicole’s passion and dedication to our artists is her superpower,” Way said. “His expertise, innovative spirit and winning personality are key reasons why Sony Music Nashville has developed invaluable relationships with key partners and then brought to life intelligent and compelling collaborations that are perfectly suited to our artists and audiences. their music.”

+ Capitol Music Group signed a boy band Travis Japan, from the Japanese talent agency Johnny and Associates. The group will make their international debut on October 28 with a worldwide release on Capitol Records.

Travis Japan was originally formed in 2017 by Travis Payne, the choreographer of Michael Jackson and Johnny and Associates, who contacted Payne in hopes of forming a global band. Named after Payne, Travis Japan has been active since 2017 with his current group of seven members. The group appeared on both “World of Dance” and “America’s Got Talent” Season 17 this year.

“Having worked together to achieve tremendous success in Japan over the past few years, we are thrilled to extend our working relationship with Julie and the amazing team at Johnny & Associates, and to welcome Travis Japan to the Capitol Music Group & UMG family. “, said Lucian Grainge, Chairman and CEO of UMG.

+ group in secret hired Marc Czarra as the new general manager of the radio. In his new role, Czarra will be responsible for leading the North American radio department from the company’s Los Angeles office and overseeing campaigns on the lists of Secretly Group’s four record labels (Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian).

He joins Secretly from Downtown Records, where his previous position was senior vice president. Prior to Downtown, Czarra also served as Vice President of Alternative Promotion for Universal Records for five years, where he was responsible for all radio promotion and marketing for alternative and rock.

+ Antoine Volodkinthe founder of Hype Machine and future bandjoined Zora — a platform that allows anyone in the world to create NFTs.

Volodkin will work with the Zora team to build Future Tape, the first mobile music NFT app (and website) that lets people search, listen to and explore music on Web3 platforms. In this new role, Volodkin will focus on advancing music on the web3.

+ Group of Japanese girls SG5 signed for WME for a global representation, where the quintet will be represented by agents Ben Totis and David Bradley.

Co-managed by Japanese entertainment company LDH Japan Inc. and global management company Three Six Zero (Calvin Harris, Willow), SG5 recently announced that their next album will be produced by the Grammy-winning songwriter and producer Award BloodPop (Lady Gaga, Justin Bieber), who will also serve as co-creative director.

The best of variety

Subscribe to the Variety newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.

Click here to read the full article.