Music industry

Benny Pough, Veteran Music Industry Executive and CEO of DVERSE Media, Talks Success, Innovation and Faith in His New Book

Pough continues his legacy of success with the launch of the inaugural “It’s Your Time” conference – January 14-15, 2023 in Charlotte, North Carolina.

“…it was time to go out and bet on myself…” –Benny Pough, CEO of DVERSE Media

NEW YORK, September 8, 2022 /PRNewswire/ — Among the music industry’s most successful and innovative business leaders, a veteran music executive and DVERSE Media CEO, Benny Pough, has shaped the sound and culture of music around the world. His nearly thirty years of experience, dedication and determination have propelled him to the forefront of the music industry, as an influential guide in delivering radio hits for superstar artists such as Jay-Z, Rihanna, Mary J. Blige, Kanye West, Travis ScottFuture, DJ Khaled, Yo Gotti, and 21 Wild. Heralded for his unparalleled eye and ear for talent, Pough solidified his legacy as a master of promotions and marketing on behalf of celebrities, icons and rising stars around the world. A near-fatal car accident in 2014 prompted Pough to share his own history with the world culminating in the upcoming release of his first memoir, ON IMPACT: life, leadership and betting on yourself (Morgan James Editions).

With ON IMPACT, Pough is about to inspire others by sharing truths that have guided him through years of unprecedented success – from intern to CEO. The unique collection of stories reveals the experiences that shaped him – from the humble beginnings of his business career as an 11-year-old newspaper boy, to being spotted on a comedy club stage by a Motown executive, to sit in the most coveted seats in the music industry. Pough takes readers on a journey; from the plateaus of climbing in the management ranks, to the valleys of overcoming the near-death car accident that took away almost everything. Pough shares his life’s plan for success with his single acronym membership – IMPACT – Intuition, Mastery, Pivot, Authenticity, Connections and Teamwork.

“In my seven plus decades, I’ve read too many books to even guess the number. I honestly have to admit On impact impacted my life and touched my sensibilities like no one else in a VERY long time. Truly a roadmap for realizing one’s potential, while guiding others to achieve the same,” said Cathy Hughesfounder and chairman of Urban One, Inc. (formerly known as Radio One, Inc.), the nation’s largest African-American owned and operated broadcast company.

Having made a significant contribution to the entertainment industry through leadership positions at powerful labels including Motown Records, Def Jam, epic discs, and Music Roc NationPough continues to forge new paths as an entrepreneur with the creation of DVERSE Media, a full-service global music distribution and publishing company integrated with over 100 DSPs, including Apple and Spotify.

Prior to DVERSE Media, Pough was President of Roc Nation Music and Executive Vice President of Epic Records, a division of Sony Music Entertainment, where he led day-to-day operations. Prior to this role, Pough served as Senior Vice President of Promotion at Universal Music Group’s Island Def Jam.

Additionally, Pough is continuing his strong star-developing legacy with the launch of his first It’s Your Conference Timescheduled for January 14-15, 2023in Charlotte, North Carolina. In addition to workshops and dynamic panels, Pough will host a music showcase where he will award $10,000 and personal mentorship to the winner.

ON IMPACT is scheduled for release on September 27, 2022 and promises to guide readers to success in their personal and professional lives. To pre-order a paperback copy or purchase an advanced copy on Amazon Kindle, click here.

For more information on Benny Pough and ON IMPACTvisit

KTA Media Group
Kayla Tucker Adams, [email protected]214-403-9852
Candace Ledbetter, [email protected]770-709-1509