Music industry

A new approach to the music industry

ATLANTA, GA/ACCESSWIRE/April 6, 2022/ The relationship between labels and artists has always had the potential to be a bit predatory. Labels exist for one purpose, which is to turn art into a product and market it to the public, regardless of the effect that might have on the artist.

Today, however, musicians are slowly turning away from the long-held belief that being signed to a label validates your work. JR McKee of MPR Global is an industry professional who uses his knowledge to help artists on their journey to independence.

A deep dive into music history will present you with many examples of the effect of marketing on artists. The first hit rock and roll song ‘Hound Dog’ stayed at the top of the charts for 11 weeks, essentially creating a career for its iconic singer and earning him millions – but it was originally written and performed by someone another, who only made hundreds. the song. So why did a musician kill a song someone else wrote? The answer: record labels and marketing.

This scenario is far from unique. Stories of artists in conflict with labels have been circulating since the 1950s, and they continue today, with artists being forced to re-record their own catalogs to legally own their own music. So why do artists still defend it?

In the past, the ability of labels to create, promote and distribute music was necessary for artists wishing to build a career. Before the Internet, self-promotion was much more difficult, if not totally impossible; the same goes for manufacturing. But in the age of social media, it may be time for artists to reconsider these relationships.

When streaming and social media didn’t exist, it would have been nearly impossible for an independent artist, like one of MPR Global’s most notable clients, to release a song “Hrs & Hrs” that not only reached the Billboard charts, but stayed there for months. As the only independent artist on Billboard’s Hot 100 chart, this client is a case study for the strategies employed by MPR Global.

How to climb to the top of the charts? Focus, drive and determination have always been important ingredients in the recipe for success, but today companies like MPR Global (led by President Drew De Leon and Chief Content Officer Jasmine Elizabeth) are taking things a step further. treating artist relationships more like partnerships. They provide insight (they have a lot going for them; CEO and streaming executive JR McKee has been in the industry for nearly two decades) while allowing artists to retain ownership of their work.

By working with MPR, artists receive all the revenue they generate from performances and the lion’s share of revenue from record sales and streams, while controlling their own brand and image, allowing authenticity, experimentation and innovation. Streaming Executive is a title McKee coined to emphasize that the streaming business is a separate entity, separate from the music business; it is a sign of the times and an apt representation of the direction in which the industry is moving.

Clients who decide to work with MPR Global make an informed choice; many of them have been around the industry, which has given them the opportunity to see how things work. One of MPR Global’s current clients – the voice behind the #1 R&B record “Hrs & Hrs” – gained the momentum to take the next step through his talent and industry connections , as well as the insight of MPR Global and JR McKee. Thanks to this recent success, this artist can now exploit the global influence of Def Jam (thanks to a brand new contract) and innovative marketing from MPR Global, while retaining full ownership of its masters.

She’s not the only one either. A number of top musicians in the industry have made the choice to control their own images and retain ownership of their music by working independently.

McKee says, “I believe we’re in a space where artists can support themselves without being tied to a major label…if you want to make money in this business, you have to become the label.”

If there’s one takeaway for young artists, it’s this: “this is how it’s always been done” is hardly ever a good reason to do something. Developing focus, drive and above all strategy will create a roadmap to achieve the level of success you dream of while maintaining your artistic integrity.

To find JR McKee and MPR Global on instagram, Twitterand Youtube. To listen Real Industry Plugs podcast here.

Contact [email protected].


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